As a brand owner, you've put so much into building your brand and have already taken a big step to protect it by enrolling in Amazon Brand Registry. So, now what? In this expert-led session, discover the tools and programs available at your fingertips to safeguard your brand in Amazon’s store. Explore what’s available to you beginning on day one, including automated protections and the Report a Violation tool, and delve into the steps you can take to become eligible for brand-building tools like A+ Content and Brand Analytics. Our experts will also introduce Transparency, a program that uses unique codes to proactively protect your brand, prevent inaccurate and counterfeit products from reaching customers, and engage with customers post-purchase. Your brand’s journey starts here—let's pave the road to success together.

In this session, you will:

• Learn how our automated brand protections work and the ways you can report a suspected intellectual property (IP) violation
• Examine the account roles available in Brand Registry and how to assign them
• Discover how to take advantage of next-level brand protection by enrolling in Transparency

With 92% of shoppers trusting influencer marketing over traditional advertising, content creators have established themselves as a powerful force in the world of brand advertising. Learn how you can tap into this powerful community and partner with content creators to launch ad campaigns that can accelerate your brand objectives. Plus, we’ll give you the details into our latest offering that will help you directly connect with creators in an easy and scalable fashion so you can license their content for Posts and Sponsored Brand ads.

In this session, you will:

• Identify opportunities to boost ad campaign performance by leveraging and integrating authentic content from Amazon Creators
• Understand the steps and best practices for licensing creator content

Establishing an immersive and authentic brand experience in the Amazon store can help you secure the top spot for consideration in a customer's' minds. And when you use the newest innovation in A+ Content, you can simplify the process of building these exciting branded experiences for customers. Join our experts to learn how to use these tools to seamlessly integrate enhanced A+ Content into your listings, unlocking new avenues of engagement and fostering deeper customer connections. Enter a new era of content creation to better showcase your products, share your story, and boost conversions.

In this session, you will:

• Learn new tactics for using these tools to inspire creativity in your product listings
• Hear proven best practices for creating immersive brand experiences with enhanced A+ Content from top performers across different categories

As an experienced selling partner, you know the importance of brand building for long-term growth. But what separates the thriving brands from those hitting a plateau? Join this panel of accomplished selling partners and industry experts as they share their field-tested strategies and insights for taking their businesses to new heights in Amazon’s store. Discover how these brands navigated early challenges, fostered customer loyalty, and made the most of Amazon’s offerings to drive sales. At the end of this conversation, you will walk away with the guidance and inspiration you need—straight from selling partners who have been in your shoes—to unlock your brand's full potential.

In this session, you will:

• Expand your understanding of brand building in Amazon’s store
• Gain actionable, real-world advice you can immediately apply to elevate your brand’s presence and performance

Imagine turning customers into advocates who not only love your brand, but actively recommend it. In this expert-led session, dive into the art of cultivating customer loyalty that fosters lasting relationships and drives repeat purchases. We’ll guide you through the process of connecting with your audience by leveraging different tools in tandem to engage customers at meaningful touchpoints throughout their shopping journey. Plus, you will hear from successful selling partners as they reveal their strategies for acquiring high-consideration customers, cross-selling complementary products, and nurturing loyalty in Amazon’s store.

In this session, you will:

• Identify characteristics shared among high lifetime value customers, translating data into actionable acquisition strategies
• Discover proven best practices and retention tactics to boost customer lifetime value

Attracting and retaining customers requires a comprehensive understanding of their path to purchase. While there are plenty of tools that can help you isolate and analyze specific points along this path, it can be challenging to synthesize these findings into a clear picture of the journey itself. That’s why we’re excited to unveil our latest solution, which builds on the power of Loyalty Analytics to help you improve the process of decoding the customer path. It’s time to ditch ineffective engagement tactics and start building a holistic strategy that drives conversions and boosts your bottom line.

In this session, you will:

• Learn the art of pinpointing your most promising leads
• Implement strategies to effectively lower acquisition costs and enhance customer value

 To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

Struggling with lackluster sales after launching a new product? Join our experts to discover how you can combat the cold start problem with proven pre- and post-launch strategies. In this interactive workshop, you will examine a compelling case study that dissects common cold start hurdles and spotlights effective mitigation tactics that you can apply to your business. From optimizing listings and leveraging ads to sourcing trustworthy reviews, unlock the blueprint to creating momentum that drives traffic to your product detail pages.

In this session, you will:

• Identify the tactics and tools needed to strategically navigate the launch phase
• Discover personalized recommendations for your products
• Receive our New Product Launch guide, which is packed with best practices that you can combine with the learnings from this workshop

Ever felt frustrated waiting for answers to your seller support cases? You're not alone. Join leaders from the seller support team as they share exciting updates on tailoring the support experience to address your questions and concerns. Discover how we’re resolving your issues more quickly and reliably with new innovations and an enhanced, human-powered approach to give you the support you need, when you need it most.

In this session, you will:

• Know what to expect when contacting seller support
• Understand how your questions can now be immediately answered
• Hear expert tips to ensure you’re receiving the support you need

How do you know when the price is right? Setting competitive prices for products is a key factor to delighting customers and succeeding in Amazon's store, but it can be hard (and time consuming) to calculate prices that make sense for your business. In this session, our experts will walk you through the suite of optional pricing tools that can help you set better prices for products, driving sales and boosting visibility. Join us to learn simple strategies to maintain sharp prices and stay ahead of the competition.

In this session, you will:

• Examine how you can increase your chances of becoming the Featured Offer by establishing competitive prices
• Discover how our free tools and resources—including automated pricing, the Pricing Health page, and APIs—can help you calculate more competitive prices
• Identify pricing strategies to maximize product visibility and sales

To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

Creating a best-in-class experience for customers shopping your brand in Amazon's store doesn’t have to be a tedious or costly endeavor. Join our experts to discover how easy it can be to elevate your brand’s presence in Amazon’s store with tools that are exclusively designed for brand owners. From seamlessly adding new selection to keeping track of updates made to existing listings, we'll walk you through what it takes to build and maintain an optimized catalog. By the end of this interactive workshop, you will walk away with tactical insights and best practices to help you maintain complete, consistent, and engaging listings that enhance the customer experience—all while saving you time.

In this session, you will:

• Learn how to leverage our enhanced solutions to create a best-in-class customer experience
• Develop a holistic strategy for maintaining your brand’s catalog based on insights tailored to your needs

When customers shop in Amazon’s store, they trust that they can find a diverse selection of products that are safe. That’s why we have a number of policies and processes in place to ensure listed products meet compliance and safety measures. But that doesn’t mean you need to navigate these policies and processes alone. Join us to hear directly from the experts leading our product safety and compliance teams as they unveil the innovative solutions we’re building to simplify the way you navigate product compliance. From enhanced listing experiences that offer proactive compliance remediation to integrations with certification bodies and third party labs that eliminate the need for compliance documentation, you will walk away with top strategies you can leverage to more confidently list and manage products in our store.

In this session, you will:

• Get the inside look into upcoming product safety and regulatory policy changes
• Discover intuitive tools that will simplify your compliance journey
• Hear about our work to speed up the appeals resolution process, offer experts via call for escalated appeals, and integrations with third-party labs that eliminate the need for compliance documentation

As a selling partner in our store, you know the challenge of creating detailed, compelling product listings that meet Amazon's requirements. What if you could leverage the power of generative artificial intelligence (AI) to automate the heavy lifting of listing creation? Last year at Amazon Accelerate, we debuted our generative AI listing experience that creates attributes from simple keywords or images. Now in 2024, our team is back to share how we’ve enhanced these generative AI capabilities to automatically populate more details and source product information directly from your brand website.

In this session, you will:

• Learn how to leverage Amazon’s newest generative AI solutions to quickly and easily add products to your catalog
• Examine how these capabilities help generate higher quality listings that drive more customer views and boost sales

To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

Setting goals is easy. But achieving them? Now, that’s a little harder. Whether your goals are time-bound and operational, ongoing and strategic, or tied to specific ASINs, our experts will show you how to leverage one of Amazon’s newest solutions to more efficiently progress towards your goals. Bring your business ambitions to life by joining us in this interactive workshop.

In this session, you will:

• Be one of the first selling partners to deep dive into our latest launch that's designed to offer blueprints to achieving your goals
• Better identify and calibrate tasks that target your business objectives

Managing and optimizing your selling account involves maintaining a healthy Account Health Rating (AHR). But with so many misconceptions floating around about the factors influencing AHR, it can be difficult to know what steps you can take to effectively manage it. Join this session to understand practical strategies and tips you can leverage to improve your AHR. Plus, our experts will debunk common myths about AHR, including the necessity of a near-perfect score for healthy accounts. Don't miss this exclusive opportunity to learn how to stay green and safeguard your selling privileges in Amazon’s store.

In this session, you will:

• Learn about the factors that actually influence your AHR and tips to maintain a healthy score
• Gain insight into the value of frequently monitoring changes in your score and updating your emergency contact information to manage critical situations
• Understand how to proactively address violations

You asked, we listened! The Buyer Abuse Prevention team has joined efforts with the A-to-z team to unveil Amazon’s latest set of capabilities designed to reduce the impact of abusive buyers and enhance your selling experience. Our experts will guide you through the details of these new features, giving you the exclusive first look into the ways you can safeguard your products and prime your business for success.

In this session, you will:

• Discover new opportunities to curb bad actors attempting to take unfair advantage of your business
• Identify how to report abuse from your removals inventory
• Learn how to resolve customer concerns before they file an A-to-z Guarantee claim

Unlocking business growth hinges on having a comprehensive view of your profits and margins. From sales and advertising costs to shipping expenses and fees, managing this data across multiple channels can be time consuming, ineffective, and frankly, frustrating. Learn how Amazon's newest analytics tool seamlessly integrates data and insights across your sales channels in real time, empowering you to make more decisions with confidence.

In this session, you will:

• Deep dive into the tool's functionalities with this expert-led first look
• Analyze your multi-channel data to make more informed business decisions

Some days, shipping your products can seem more like a time-consuming hassle than a driver of growth. But the savviest selling partners know that optimizing how they ship freight can be the competitive advantage they need to set themselves apart from the competition. Learn how you can put the power of Amazon behind your shipments to unlock a new level of growth with Amazon Freight. In this session, discover how we blend advanced technology with a network of over 50,000 Amazon trailers to move your freight forward—simply and reliably.

In this session, you will:

• Gain insights into how even small changes, like the way you pack your trailer and book loads online, can save you valuable time and resources
• Understand how to build warehouse efficiencies, use trailer pools, and plan around the trucking season to optimize delivery speeds with Amazon Freight

Don't let capacity constraints hold you back from maximizing your sales potential this holiday season. Stay ahead of the surge with Capacity Manager—your go-to tool for effective holiday planning. With Capacity Manager, you can request additional capacity based on a reservation fee that you specify, ensuring you have the resources to meet customer demand for popular products. Join our experts as they outline how performance credits earned from your sales can offset the reservation fee, potentially covering up to 100% of the cost. Stay in control this busy holiday season by tailoring access to the space you have, limiting unproductive use, and improving the customer experience along the way.

In this session, you will:

• Explore the Fulfillment by Amazon (FBA) capacity policy
• Learn how to easily (and precisely) request additional capacity to prepare for the holiday season
• Gain insights into how your capacity requests are objectively evaluated and granted

Struggling to keep your inventory in stock and supply chain costs under control? We have a solution: Amazon Warehousing and Distribution (AWD). Join AWD leadership and a guest selling partner to learn how you can leverage AWD's capabilities—including auto-replenishment and multi-channel distribution—to streamline operations, stay in stock, and optimize your supply chain.

In this session, you will:

• Examine how AWD uses advanced algorithms, demand signals, and seasonal trends to automatically replenish inventory to Fulfillment by Amazon (FBA) in less than two weeks
• Explore strategies to pool inventory for different distribution channels, reducing costs and simplifying your logistics
• Hear how one selling partner leverages AWD to grow their business in our store

Do you face challenges sending heavy, bulky products to Amazon? If so, it’s time to meet Amazon Extra-Large Logistics (AMXL)—a relatively new and specialized end-to-end supply chain network that simplifies your experience selling and shipping products over 50 lb. Learn how to send your heavy products to dedicated fulfillment centers and let us handle the rest. From storage and packing to shipping and returns, explore how AMXL can streamline your shipping operations with exceptional delivery performance.

In this session, you will:

• Gain insight into our supply chain network designed specifically for extra-large products
• Identify the right tools and mechanisms to leverage AMXL, minimize common shipping challenges, and boost sales

Want to showcase the coveted Prime branding on your offers while shipping directly from your own warehouse? With Seller Fulfilled Prime (SFP), you have the unique opportunity to optimize your fulfillment processes and tap into Amazon's most loyal customer base with a promise of fast, reliable delivery and quality service. Join us to learn expert tips and tricks that can help you meet SFP requirements, both before and after enrollment. Don't miss this chance to discover how you can take control of your fulfillment and branding with SFP to boost visibility, increase sales, and propel your business forward.

In this session, you will: 

• Understand the account health and performance metrics to prioritize so you can fulfill Prime orders successfully 
• Learn how our tools and automations, including Amazon Buy Shipping and automated handling time, can streamline your Prime delivery processes 
• Hear exclusive insights and proven best practices that you can implement into your own operations to succeed with SFP

Efficiently planning inbound shipments and maintaining optimal inventory levels is a balancing act. Learn how to strike the right balance between inbound shipment planning and inventory management by joining this expert-led session. We’ll outline strategies that can help you maximize sales and delivery speeds while minimizing associated fees, which will ultimately boost your bottom line and customer satisfaction.

In this session, you will:

• Hear expert insights for optimally planning inbound shipments to maximize inventory spread
• Learn about the guidance available for maintaining healthy inventory levels to drive faster delivery promises
• Understand how to minimize inbound placement service and low inventory level fees

Maximizing operational efficiency and profitability often requires a blended approach that leverages both Fulfillment by Amazon (FBA) and Fulfilled by Merchant (FBM). In this session, our panel of experts will sit down with a few top selling partners to share data-driven insights and real-world strategies for determining the ideal fulfillment mix for your product catalog. Discover how leveraging the strengths of both FBA and FBM together can streamline operations and enhance customer experience. By the end of this session, you will walk away with actionable tactics to optimize your fulfillment channels, inventory management, and analytics for sustainable business growth.

In this session, you will:

• Evaluate criteria for determining ideal fulfillment channel for your product mix
• Leverage advanced analytics to monitor performance and continuously optimize channel mix

To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

Don’t let rising costs and expensive shipping software keep you from optimizing your mutli-channel operations. Join us for an interactive workshop with tailored discussions that dive into Veeqo, the enterprise-level shipping software without the hefty price tag. Learn how you can leverage demand forecasting and reporting tools to drive actionable operational improvements for your business. Our experts will also demonstrate the ways you can apply automation rules to efficiently ship multi-channel orders with major carriers without impacting your Account Health Rating (AHR). Plus, hear our best practices for streamlining workflows, enhancing team performance, and minimizing mispicks across all of your warehouses.

In this session, you will:

• Stop overselling by syncing your inventory in real time across all your ecommerce stores and channels, including Amazon, eBay, Walmart, and Shopify
• Leverage automation rules and upgrade your picking game with enterprise-level software to reduce your order handling time

To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

It can be complex to set accurate fulfillment dates for every product, at every warehouse, and on every route—all while maintaining a healthy account. That's where our upgraded fulfillment tools come in. Join us to learn how these tools can help analyze your order processing and delivery patterns to automatically configure and update your fulfillment preferences on the go. We’ll walk you through how to use these tools to set more accurate and appealing delivery dates for your Fulfilled by Merchant (FBM) orders, helping to boost sales and maintain account health protection, without increasing shipping costs.

In this session, you will:

• See our fulfillment automation tools in action with a demo
• Understand how to enable these tools for your own business
• Get an under-the-hood look at how our automation tools calculate handling and transit times

Showcase your products and put your brand front and center with Amazon’s latest feature: product videos embedded directly in search results. Join our team to learn best practices for capturing high-quality, relevant videos that highlight the unique features and benefits of your products. You will also discover how integrating videos into search results not only improve discoverability, but can help you educate, convert, and connect more deeply with customers.

In this session, you will:

• Learn how to embed a product video into search results to improve visibility 
• Dive into expert tips and tricks for creating engaging videos that resonate with customers

Picture this: the ability to transcend the flat dimensions of photography and create 3D models for your product listings. That’s the power of our expanded 3D mobile scanning tool in the Amazon Seller app. Join us for this session where you will be transported into the dynamic world of our augmented reality (AR) and 3D experiences, which are designed to showcase your products and help customers make more informed purchasing decisions. Discover how you can create and add 3D content to your listings to bridge the gap between in-store and online experiences. 

In this session, you will:

• Understand how 3D models have replaced 360-degree images in Amazon’s store
• Learn how you can use our updated 3D mobile scanning tool to create and enable high-quality 3D models in just a few minutes
• Discover a new quality certification program for content creators that helps you more easily identify trusted 3D studios

In an environment of rising business costs, optimizing your campaigns is essential to get the most of out of your advertising spend. In this dynamic panel, hear directly from a selling partner and Amazon Ads partner as they share their strategies for evaluating campaign performance and driving greater optimization. By the end of this conversation, you will walk away with real-world examples and a deeper understanding of the insights and tools you can use to develop an advertising strategy that makes every dollar count.

In this session, you will:

• Learn how to think about your campaign health and use our selection of tools to identify optimization opportunities
• Discover practical tips and insight-driven recommendations to improve your campaigns

To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

Are you struggling to increase sales without expanding your advertising budget? With rising business costs, it's crucial to optimize your campaigns to help make the most of your ad spend. In this interactive workshop, you will uncover the key strategies and tactics that can optimize your Sponsored Products campaigns for maximum impact. We'll share tips for leveraging your campaign reports to garner insights that can enhance your targeting and bidding strategies for campaigns, helping ensure every dollar is well spent. By the end of this workshop, you will walk away with practical steps to refine your advertising approach and meet your sales goals.

In this session, you will:

• Learn how to analyze your Sponsored Products campaign reports to identify high and low-performing keywords and product targets
• Apply learnings from your Sponsored Product reports to optimize your bidding and keyword strategies to increase sales

Lights, camera, generate! Join us to discover how Amazon Ads’ newest tools leverage generative artificial intelligence (AI) to break down creative barriers and optimize your advertising campaigns. Be one of the first selling partners to dive into the details of these new tools, designed to help you produce richer creative that’s tailored to your brand’s goals—no production expertise needed.

In this session, you will:

• Explore the requirements, steps, and benefits of using our latest AI tools to optimize creative production
• Hear tactical techniques and best practices for generating engaging and differentiated creative for your campaigns

Join Tor Steiner, the head of generative AI for Amazon Ads, to explore how a few clicks can help you design ads that resonate for audiences across the shopping journey. This can help your brand create more effective brand-building and performance campaigns, all while saving you time and helping you easily and quickly optimize your campaigns. We’ll also take a look back at our journey to create generative AI solutions that democratize access to high-quality creative assets and improve how you cultivate meaningful customer connections.

In this session, you will:

• Learn how to create distinct and effective ad campaigns at scale using our suite of AI-powered tools—no matter your business size
• Streamline creative workflows, optimize campaigns, and cultivate meaningful customer connections with generative AI solutions

Between new languages, different time zones, and unique shopping habits, advertising in a new country can feel intimidating. But managing and optimizing multi-country campaigns can be simplified with Amazon Ads. Join our experts to dive into the key factors to consider when expanding your business globally and the criticality of identifying local nuances to drive engagement. We'll also share our recently launched tools that can help automate and scale your localized campaigns, and outline time-saving tactics so your ads are working hard for you in every time zone—even when you’re not working.

In this session, you will:

• Discover advanced strategies to help increase product awareness, strengthen brand reputation, and drive sales across locales
• Gain insight into the tools available in the advertising console that can help you bring these strategies to life, including currency visualization, (suggested) keyword localization and custom keyword ranking, and multi-country campaign creation and copy

Navigating the growing landscape of advanced advertising tools and technology providers can be a daunting task—even for the most seasoned sellers. Knowing what tools to use and when to work with a tech partner versus going in-house can help your business optimize for growth. In this panel conversation, learn how you can identify the tools and providers that are most suited to your business goals. From understanding advanced solutions and metrics to setting goals and managing relationships, you will explore effective evaluation techniques that can help you scale smarter in Amazon's store.

In this session, you will:

• Understand how to identify and assess tools that are aligned with your unique business goals
• Determine when and how to effectively work with an advertising partner

The current way you measure your advertising efforts may be limiting your brand’s growth potential. Relying solely on return on ad spend (ROAS) can obscure the true impact of upper-funnel campaigns. By balancing performance media with brand-building initiatives, you can set your brand on a path to long-term, sustainable growth. Join us to discover diverse metrics to better measure impact across the shopping journey and strategies that can help unlock your brand's full potential in Amazon’s store.

In this session, you will:

• Shift your mindset to consider the impact of ads across the shopping journey, understanding how brand-building activities can help you scale your business
• Broaden your definition of success beyond ROAS by leveraging omnichannel insights from Amazon Marketing Cloud, Amazon Marketing Stream, Rapid Retail Analytics, and more

If you want to better allocate ad spend and optimize your marketing strategy, you need to have a clear view into campaign performance, advertising impact, and the customer journey. Discover the ways Amazon Marketing Cloud (AMC), the clean room solution for Amazon Ads, gives you the transparent and holistic insights needed to deeply understand your marketing performance. In this session, you will learn how AMC can help you run custom analytics on topics of your choice, such as media mix analysis, audience insights, or path to conversion analysis. These insights can drive strategic optimizations to help you enhance advertising outcomes for your business. Plus, we’ll share use cases, real-world success stories, and tactical tips for leveraging AMC, no matter your current advertising investment.

In this session, you will:

• Understand the typical analytic topics you can explore with AMC to gain deep insights about your business
• Learn how to use AMC to up-level your audience practices with sponsored ads and Amazon demand-side platform (DSP) for more relevant and efficient engagement

Accelerate your sustainability journey with Amazon in this expert-led session. Be the first to discover the cutting-edge features we’re launching to help you seamlessly integrate sustainability initiatives into your business strategy. You will gain exclusive insights into the new trainings and guidance launching that can help you make meaningful progress toward your sustainability goals.

In this session, you will:

• Learn where to go to find information about sustainability programs at Amazon
• Uncover our latest innovations and launches in sustainability solutions

In the face of economic headwinds and pressures stemming from inflation, higher interest rates, and rising costs, many small business owners are battling cash flow concerns. Whether you’re looking to attract new talent, competitively price products, or streamline operations, working capital is key to achieving your goals. That’s why we’re updating and expanding Amazon Lending to ensure your business has the financing solutions needed to power through difficult times. Our experts will guide you through eligibility criteria and options for Amazon Lending’s invite-only program—including term loans, lines of credit, and cash advances—so you can make more informed decisions for your business based on its unique needs.

In this session, you will:

• Get the exclusive look into the latest Amazon Lending updates
• Evaluate which financing solutions are most suited for your business
• Dive into decision-making details including rates, fees, payment timelines, terms, and guarantees

Are you maximizing your brand's reach across sales channels? With most online retailers already selling products across multiple channels, simply being present is not enough. The key is offering a consistent, high-quality shopping experience across all channels and touchpoints. Join our panel of expert selling partners as they unveil their strategies for tapping into Amazon supply chain solutions and offering Prime shopping benefits to propel their brand’s omnichannel presence, attract new customers, and drive conversions.

In this session, you will:

• Hear insights from businesses already using Amazon fulfillment and Prime shopping benefits to grow their brands’ footprints across social media, direct-to-consumer websites, and more
• Understand how you can receive customer and order information to help build and nurture relationships with customers
• Explore solutions you can immediately implement to prepare for the upcoming holiday season

Imagine clicking a button and unlocking access to over 300 million active Amazon customers. With Amazon Pay, you can do just that. Join us in this expert-led session to learn how to boost sales and delight customers beyond Amazon.com by adding Amazon Pay to your store. We’ll dive into the details of Amazon Pay, covering payment options like Affirm, Amazon-exclusive 0% APR installments, and automated point redemptions, which can boost average order values. You will also explore how to activate Amazon Pay in a single click, at no extra cost to you.

In this session, you will:

• Learn the easy steps to enable Amazon Pay across the checkout journey through partners including Stripe
• Explore unique features designed to lower costs and boost your repeat, average order value and customer reach

Embark on your global expansion journey by joining our experts as they break down the key elements and considerations of expanding your business internationally. From market analysis and product localization to brand positioning and cross-cultural communication, gain practical insights and tools to navigate the complexities of establishing your presence successfully in Canada, Mexico, and Brazil. Whether you're assessing new markets or refining existing strategies, you will walk away feeling empowered with the knowledge and resources needed to successfully grow your business across the Americas.

In this session, you will:

• Examine how leveraging programs like Remote Fulfillment with FBA can give you more flexibility to start selling internationally
• Explore growth opportunities and market sizes across the Americas
• Gain insights into streamlining logistics management and navigating regulatory compliance while expanding globally

To ensure you're able to make the most of this workshop, we recommend that you bring a personal laptop to this session.

Trying to understand customer behavior can feel like you’re staring endlessly into a crystal ball. That’s why we designed the customer feedback analytics APIs, which programmatically aggregates customer feedback mined from reviews, returns, and contacts. With these APIs, you can access an interface that’s customized to your business goals, giving you more operational agility and the confidence to make more informed decisions. Ditch the crystal ball and learn how to integrate these APIs to unlock new insights.

In this session, you will:

• Discover the steps required to integrate and calibrate these APIs to your business needs
• Explore how you can use these insights to develop and launch in-demand products

Ready to elevate your business to new heights? Then it’s time to meet Amazon Business—your solution for selling more with less time and effort. Join our experts to identify the unique purchasing needs of business-to-business (B2B) customers and the key strategies you can use to reach them. From selection merchandising to custom quoting and bulk delivery, we’ll also give you the tactical tips and tricks needed to optimize your B2B operations to help propel your business past the competition.

In this session, you will:

• Learn how to enhance selection dynamics and optimize pricing strategies to drive sales
• Gather best practices to tailor the delivery process for bulk orders, promoting seamless consolidation and on-time deliveries

Propel your business growth by tapping into opportunities in the EU with Amazon Global Selling. In this expert-led session, learn how you can leverage Amazon’s state-of-the-art logistics and tools to simplify the process of expanding into the EU and optimize your business once launched. From cross-border supply chain logistics to compliance support and curated product guidance, we’ll break down the offerings that you can use to craft your launch strategy and scale. Plus, our experts will outline the General Product Safety Regulation (GPSR) launching in the EU in December so you’re prepared for a smooth (and compliant) transition.

In this session, you will:

• Understand how to optimize the end-to-end process of selling in the EU
• Learn about the changes coming to the EU with GPSR and understand how to leverage our mechanisms to ensure compliance from the start